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Gourmet Cup 2018 will also be the venue of a professional conference which will be held at the Ljubljana Castle and hosted by Ana Roš. Ana Roš is also the event manager for the professional part of the Gourmet Cup 2018. We will explore and address two subject matters: The potential of the culinary tourism in Slovenia, and Education and employment in hospitality and tourism fields. Numerous eminent domestic and foreign experts will attend the event, as well as invited listeners.

Monday, 29th January 2018, Ljubljana Castle

PROFESSIONAL CONFERENCE PROGRAM OVERVIEW

8.30 – 9.00 
Arrival and registration

9.00 
Introductory address by Ana Roš

Subject 1: The potential of the culinary tourism in Slovenia

9.30 – 9.45
The strategy of marketing Gastro-tourism in Slovenia
Maja Pak, Managing Director of Slovenian Tourist Board, Slovenia

9.45 -10.15
Going social made gourmet marketing public
Toni Tomašek, Executive creative director at Publicis One

10.15 – 11.00 
Mission of food guides
Justyna Adamczyk, Chief International Officer, GAULT&MILLAU INTERNATIONAL

11.00 – 12.00 
Round table

Round table guests: 
  • Ana Roš, top Chef in the world, Slovenia
  • Eva Štravs Podlogar, State Secretary at the Ministry of Economic Development and Technology, Slovenia
  • Mag. Petra Stušek, Managing Director of Ljubljana Tourism, Slovenia
  • Toni Tomašek, Executive creative director at Publicis One
  • Justyna Adamczyk, Chief International Officer, GAULT&MILLAU INTERNATIONAL
  • Paolo Marchi, the most influential Italian food critic and owner of the Identità Golose brand, Milan

The round table theme:
The popularity of Slovenia as a culinary country and its capital Ljubljana as a tourist destination has grown over the past few years. In addition to the numerous awards received recently, e.g. European Green Capital and Golden Apple, a rich culinary heritage and tourist products meticulously developed for every taste have contributed to the growth as well. The fact, that Ana Roš was awarded the prestigious title of Top Chef in the world has furthermore helped Slovenia’s visibility on the global gastronomical map. In addition to all of the above, the presence of established food guides, e.g. Michelin which recently delved into our neighboring country Croatia, and Gault & Millau which is coming to Slovenia, will surely contribute to Slovenia’s good reputation.

The potential of a culinary Slovenia, the work which is implemented to developing and promoting gastro tourism, plans, and all that ought to be done are just some of the questions which we will attempt answer at this round table.

12.00 – 12.45 
Brunch (recess and snacks)

* Professional-educational conference will be held in English. Changes are possible in both, the program and the speakers.

REGISTRATION

Subject 2: Education and employment in hospitality and tourism fields

12.45 – 13.30 
Modern challenges of education in hospitality
Dr. Achim Schmitt, Professor of Strategic Management and Associate Dean of the Ecole Hoteliere de Laussane University (EHL), Laussane, Switzerland 

13.30 – 14.00
From planning to execution – the reality of human resources
Arturo Sims, Managing Director at Vantage Hospitality Consultants, Hong Kong

14.00 – 15.00 
Round table

Round table guests:
  • Ana Roš, Hiša Franko
  • Dr. Enrico Dandolo, General Manager of Gualtero Marchesi Group, Milan, Italy
  • Arturo Sims, Managing Director at Vantage Hospitality Consultants, Hong Kong
  • Dr. Achim Schmitt, Professor of Strategic Management and Associate Dean of the Ecole Hoteliere de Laussane University (EHL), Laussane, Switzerland
  • Dr. Maja Makovec Brenčič, Minister of Science, Education and Sport
  • Mag. Jasna Kržin Stepišnik, Director of Biotechnical Educational Centre Ljubljana

The round table theme:
The last statistical data shows that the deficiency in the hospitality field is palpable and that the younger population’s interest for working in this field is dropping. Slovenia, on the one hand, has excellent infrastructure intended for educational purposes of the hospitality/tourism field, but schools fail to supply the demand of human resources needed on the market. Whose responsibility is it - the educator’s, system’s, or employer’s?
More and more student look for educational opportunities abroad. They usually seek their first employment there as well. We shall be exploring the reasons as to why international students are not interested in our educational system when the demand should be on the rise?
New investments made in the hospitality field additionally expend the need for employees, which are lagging in numbers as it is. Thus it is of upmost importance to assess this field from a sociological and not only from the legal and economical viewpoint. In this sense, hospitality services are a field where qualified professionals serve the needs, wishes and expectations of guests with regards to food, drinks, rest, leisure, etc. The role of a man (as the provider and as the guest) is crutial and cannot be replaced. (Source: Generacije mladih in oglasi za deficitarne gostinske poklice, Metod Šuligoj – ‘Generation of youth and advertisements for deficient hospitality professions’ by Metod Šuligoj)
As part of the round table, our guests will be discussing core problems of the educational specter, as well as employment in the hospitality field. We will showcase good educational practices and employment in domestic and foreign businesses following the philosophy: ‘The Art of Operations, The Passion for Guests and The Science of Business which together blend in the formula for success.’

15.00 
Networking

* Professional-educational conference will be held in English. Changes are possible in both, the program and the speakers.

PRIJAVA